Lancome unveil new fragrance - Magnifique

by Grant Osborne, 11 June 2008

Last night, at the Grand Palais in Paris, Lancôme welcomed Anne Hathaway as its newest ambassador and introduced Magnifique, its newest fragrance.

The fragrance and the advertising campaign will launch in August. Magnifique was created by master perfumers Olivier Cresp and Jacques Cavallier.

More information will be available nearer the launch. In the meantime, here are some pictures from last night's event.

Photo Credit: Lancome.

Categories: New Products, Women's Fragrance, Events and Awards, Marketing, Lancôme

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Magnifique by Lancôme (2008).

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