Perry Ellis revisits signature fragrance

by Grant Osborne, 11 June 2008

Perry Ellis have launched a new signature fragrance: Perry Ellis for Men. This is the first fragrance from the brand since Falic took over the license in early 2007. The fragrance contains notes of vanilla and fruits and was created by Mane. The packaging was designed by Denis Boudard at QSLD New World.

“In 2007, when we met the Perry Ellis creative team with Falic, I immediately noticed that everyone around the table had a strong desire to reconnect with what made Perry Ellis
an iconic lifestyle brand” says Boudard. “From the beginning, I was interested in the Perry Ellis fashion house’s vision. By extension, it was clear that this new fragrance would be a step towards changing the scope of Perry Ellis beauty initiatives in the future. We were talking about launching the next iconic Perry Ellis fragrance for Men, nothing less. I thought that a meaningful design was requested for that bottle! So, the Perry Ellis creative team gave us full access to their archives and to all sorts of documents from which we drew inspiration...” said Boudard.

The fragrance is available now from Macy's. Perry Ellis for Men is available as Eau de Toilette 50ml and 100ml, 100ml. after-shave splash, an alcohol free Deo-stick, and a 200ml Shower Gel.

Categories: New Products, Men's Fragrance, Packaging, Falic Group, Perry Ellis, QSLD New World

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