Zirh to launch Ikon-ic new men's fragrance

by Grant Osborne, 24 June 2008

This autumn sees the launch of Zirh Ikon, the third men's fragrance from the men's skin care brand. The fragrance was created by Frank Voelkl of Firmenich, and the bottle was designed by Chad Lavigne.

This is the first fragrance from the brand since its acquisition from Shiseido last year, and follows the recent launch of the Zirh Platinum Skin Care line.

“With the launch of Ikon, Zirh intends to establish itself as a credible player worldwide in the prestige level fragrance arena. We also believe the substantial marketing support applied towards Ikon will have a spill over effect at counter for the Zirh Skin Care business,” says Brian Robinson, President, Zirh Holdings LLC. “However, Zirh Ikon as an overall fragrance offering has the strength to stand alone based on all components including juice, bottle, visual and concept.”

The fragrance contains top notes Cardamom, Davana Flower, Ginger, Lemon, Black Cinnamon, Clove Buds, Iris Roots, Labdanum, Frankincense, Cedarwood, Liquid Amber, Patchouli and Vetiver.

The four product Ikon collection, which includes two size EDTs, Body Wash and Deodorant, is priced from $18.00 to $65.00, and will launch exclusively at Bloomingdale’s starting September 2008.

"Bloomingdale's has a long standing relationship with the Zirh brand, and sees a bright future for our partnership. We are delighted to be the exclusive launch retailer for the new Zirh Ikon men's fragrance, and have strong expectations for it," says Howard Kreitzman, Divisional Merchandise Manager, Bloomingdales Fragrance and Cosmetics.

In addition to launching in all Bloomingdale’s locations, an extensive international roll out in over 60 countries is planned to immediately follow the US on counter date.

Categories: New Products, Men's Fragrance, Zirh

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Zirh to launch Ikon-ic new men's fragrance

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