Industry news

First Lagerfeld-Coty project set to en'kapsule'ate the French market

by Thomas Stone, 23 July 2008

First Lagerfeld-Coty project set to en'kapsule'ate the French market
Karl Lagerfeld is preparing for the launch of his new fragrance range, Kapsule, at an October event in France.
 
The Hamburg-born fashionista’s new unisex scents will be available exclusively at Colette and Parfumeries Marionnaud, before being released to both the German and the US markets in November.  Autumn holiday-makers / vacationers will also catch an early glimpse of the Kapsule range with its simultaneous release to travel retail.

With three distinct scents, the Kapsule wardrobe can be mixed and matched to suit any mood.  Light captures notes of bitter orange, jasmine, nutmeg, clove and musk, while Floriental takes on notes of ivy leaf, violet and black tea leaf.  Woody, meanwhile, encompasses cedar, moss and plum.  

Kapsule’s bottle design is chic and understated – the solid, clean lines of the square bottle blend perfectly with the simple circular label.  And the tinted flacons take on a different shade to reflect which of the three individual scents is hidden within.

Each scent is available as a 30ml or 75ml eau de toilette spray for €37 and €68 respectively.end of article
Thomas Stone

About the author

Thomas Stone is a freelance writer based in the UK midlands.

All articles by Thomas Stone

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)



Kapsule Light by Lagerfeld (2008).
Kapsule Floriental by Lagerfeld (2008).
Kapsule Woody by Lagerfeld (2008).
 
© copyright 1999 - 2009 Basenotes • www.basenotes.net • BCM Box 1111, London WC1N 3XX, United Kingdom