Guerlain's new man creates new 'Man'

by Thomas Stone, 09 August 2008

Guerlain will be releasing a new masculine fragrance in Autumn to coincide with the fragrance house’s 180th birthday. The new fragrance has been created by Guerlain's new in-house notes, Thierry Wasser.

Guerlain Homme has been developed with a younger consumer in mind, and is individual to the core, defying the traditional top, middle and base note structures of the fragrance industry. The first phase, present throughout the scent, encompasses hints of line, mint, rum and rhubarb, whilst the second phase brings out more floral and citrus notes in the form of bergamot, green tea and geranium. The final phase reverts back to the opening fresh appeal of the fragrance with notes of cedar, vetiver and green rhubarb.

As with all Guerlain fragrances, Guerlain Homme uses 80 per cent natural ingredients, with synthetic materials being used to enhance the scent and offer originality.

The fragrance is presented in a sleek metallic glass bottle, created by car designer Paolo Pininfarina, and will be available in 30ml, 50ml and 80ml EDT (€43, €60 and €73 respectively), as well as a 100ml aftershave gel, 150ml shower gel and a choice of either a spray or stick deodorant.

Keep an eye out for the Guerlain Homme advertising campaign coming soon in both print and visual media.

Next week, Basenotes will be featuring an interview with Guerlain's new in-house nose, Thierry Wasser. Find out about his new role at the house; his relationship with Jean-Paul Guerlain; The private joke hidden within Guerlain Homme and the future of Guerlain...