Industry news

Ralph Lauren launch Notorious fragrance and film

by Grant Osborne, 25 September 2008

Available this autumn from Ralph Lauren is the new feminine fragrance, Notorious. The fragrance, created by perfumer Olivier Gillotin, is described as a spicy oriental. As well as print advertising, Ralph Lauren have also created a promotional film which can be seen on You Tube.

The print advertising campaign shot by Michael Thompson, and featuring model and actress, Laetitia Casta (pictured). The film, which also stars Casta, was filmed by Wong Kar-wai over a seven day shoot in Paris. Behind-the-scenes footage can also be seen at the Ralph Lauren website.

Notorious contains notes of blackcurrant, pink pepper, bergamot, chocolate cosmos flower, white frost peonies and carnations. The dry down consists of vanilla, patchouli, musk and orris.

Above: The print campaign featuring Laetitia Casta

Above: The Art Deco-inspired bottle for Notorious and box

Ralph Lauren Notorious (pictured above) is available now from ralphlauren.com and at Ralph Lauren stockists. The fragrance is available as Eau de Parfum Spray (2.5 oz, 1.7oz and 1.0ox), Body Lotion (6.7oz) and Shower Gel (6.7oz)