- Pictures from the New York Space NK store (Industry News, 17 June 2007)
Space NK relaunch Laughter fragrance and opens 9 store-in-stores at Bloomies
by Grant Osborne, 10 October 2008
Laughter is being relaunched to celebrate the brand's 15th anniversary. Joining the current Laughter eau de toilette
and body products will be an eau de parfum and a solid parfum.
The fragrance is based on founder Nicky Kinnaird’s personal memories of childhood, Inspired by the Spanish Mediterranean Costa del Azahar. Laughter contains notes of bergamot, grapefruit, lime, juniper berry, angelica root, verbena, rosemary, fennel, coriander, patchouli, amber, musk and ginger.
Space NK also recently announced the launch of 9 Space NK Boutiques in Bloomingdales. These will be located across the US and will begin opening in November.
“This is a powerful partnership of two brands that believe in the importance of accessible luxury,” said Michael Gould, Chairman and CEO of Bloomingdale’s. “Together, we can offer the Bloomingdale’s customer a unique shopping experience and access to top beauty brands from all over the world.”
“Space NK is based on a vision of my personal dream store,” says Kinnaird, "I wanted to create an experience that would impress me as a customer, delight, educate, and surprise me. Our partnership with Bloomingdale’s will give us increased accessibility and allow us to introduce the Space NK concept to a wider audience.”
Locations slated for Bloomingdale’s include the Flagship 59th Street store as well as Soho and White Plains, NY; Chestnut Hill, MA; Sherman Oaks, Newport Beach, South Coast Plaza, Century City, and San Francisco, CA. The square footage of each shop will range from 750 and 1,000 square feet.
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