Industry news

    Mariah Carey launches 'design dress' competition to promote Luscious Pink

    by Grant Osborne, 04 November 2008

    Mariah Carey launches 'design dress' competition to promote Luscious Pink
    Mariah Carey and Arden Inc have teamed up with Brickfish to launch an interactive website to promote Luscious Pink, the latest fragrance from Carey. On the website, fans can design a dress inspired by the new fragrance.

    According to Brickfish:

    "The winning design will be selected by Mariah and a panel of fashion experts.  From the winning design, three custom dresses will be made. One to be adorned by Mariah for the world to behold, one for the contest winner to add to his/her own collection and one to be produced and auctioned off at a charity event benefiting Breast Cancer Awareness."

    Luscious Pink was launched earlier this year and was created by IFF perfumers Carlos Benaim and Loc Dong. The scent features notes of Sicilian bergamot, Ocean Breeze accord, Bellini accord, Tahitian Tiare, Lily of the valley, Pink peony, Blond woods, Sandalwood and White musk.

    Budding dress designers can show off their talents at the Design a Luscious Pink Dress for Mariah Carey website. end of article

    From the Basenotes Fragrance Directory

    The following fragrances and houses are mentioned in this article. (In order of appearance...)



    Luscious Pink by Mariah Carey (2008).

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