Industry news

    Coty sign up Faith Hill

    by Grant Osborne, 05 December 2008

    Coty sign up Faith Hill
    Coty have announced they are adding a new celebrity to their rosta: Faith Hill. Coty also make a fragrance for Hill's husband, Tim McGraw, who they signed up this time last year.

    "We were looking again for an iconic American celebrity who incarnates traditional American values and fragrance values to the mass market, and Faith fits that to perfection", Coty told Women's Wear Daily yesterday.

    2008 has also seen Coty acquire Sally Hansen and Balenciaga as well as sign fragrance deals with Halle Berry and Playboy.

     end of article

    Categories: New Products, Women's Fragrance, Licensing, Celebrity, Coty Inc

    From the Basenotes Fragrance Directory

    The following fragrances and houses are mentioned in this article. (In order of appearance...)

    Sally Hansen
    Balenciaga


    McGraw by Tim McGraw (2008).

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