Industry news

Arden launch Pretty fragrance in early 2009

by Grant Osborne, 16 December 2008

Arden launch Pretty fragrance in early 2009
Elizabeth Arden will launch Pretty, a new floral fragrance created by Givaudan's Claude Dir, in early 2009. The fragrance will be launched globally in March.

According to Arden Inc's Director of Marketing and Sales Development, Mathias Ogier, "the fragrance celebrates the ritual of getting ready to go out. It represents the last touch, that final, must-have accessory.”

Pretty contains notes of mandarin, orange blossom, peach nectar, petalia, star jasmine, pink iris, white peony, fluffy musk, jacaranda wood and creamy amber. Petalia is a new floral molecule created by Givaudan, which debuts in Pretty.

The fragrance will be available from Arden counters from March in Eau de Parfum 50ml (1.7oz), Eau de Parfum 100ml (3.3oz), Body Lotion 200ml (6.8oz) and Body Powder 100ml (3.4oz).end of article

Categories: New Products, Women's Fragrance, Elizabeth Arden, Elizabeth Arden Inc, Givaudan

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Elizabeth Arden
Givaudan
Elizabeth Arden Inc


Pretty by Elizabeth Arden (2009).
 
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