Industry news

Jonathan Rhys Meyers to promote new Hugo Element fragrance at Macy's NYC tomorrow.

by Grant Osborne, 29 January 2009

Face of Hugo, Jonathan Rhys Meyers, will be making an appearance at Macy's Herald Square tomorrow (Friday, January 30th, 2009) to promote the latest Hugo Boss fragrance: Hugo Element.

Guests who make a $65 purchase of Hugo Element at Macy’s Herald Square on Friday, will get to meet Jonathan Rhys Meyers and have him autograph their fragrance bottle. Meyers is the star of the popular Showtime drama, The Tudors where he portrays King Henry. In 2009, he will be appearing in a new film, Shelter with Julianne Moore and just completed filming From Paris With Love with John Travolta.

The new fragrance was created for Hugo by Givaudan and the P&G Prestige team. The bottle for this fresh, woody aquatic-aromatic is in the shape of an “oxygen tank”.

Meyers will be appearing at Macy's Herald Square, 151 West 34th Street in New York City from 5pm tomorrow.