John Varvatos launch Artisan fragrance

by Grant Osborne, 11 February 2009

Artisan, the new masculine fragrance from John Varvatos, will be available from this month. The scent was created by Rodrigo Flores-Roux of Givaudan who also created the original John Varvatos fragrance and John Varvatos Vintage.

"Every aspect of my new fragrance, Artisan—from the carefully calibrated elements that comprise this unique scent to the handwoven flask that contains it—reflects the artisanal hand. The result is a truly timeless quality, one that evokes both my respect for the past and my vision of the future." said designer, John Varvatos.

Sicilian clementines, juicy tangelo fruit, mandarin oranges, wild thyme, marjoram from Spain and Greek lavandin make up the top notes, leading to a heart of North African orange tree blossoms, Indian murraya, essence of orange jasmine tree and ginger extracts. Base notes include Kephalis and Georgywood, ambery belambre and musky serenolide.

Launch range includes Eau de Toilette 125 ml, Eau de Toilette 75 ml and Deodorant Stick 75 g

John Varvatos Artisan is available from mid-February from Nordstrom, the John Varvatos boutiques and at johnvarvatosfragrance.com. March will see the fragrance extend to Neiman Marcus and Saks Fifth Avenue and a US wider distribution will follow from April. International roll-out will follow later in the year.