Sniffapalooza's Scented Spring Schedule

by Danielle Cooper, 07 March 2009

The clock is ticking down to Sniffapalooza's double fragrance extravaganza: a collaboration with a fragrance fair in Germany and the NYC based Spring Fling.

Dusseldorf

Team Karen have teamed up with Annekathrin Koch, a PR professional who works in the lifestyle, beauty and fragrance industries, for Sniffapalooza's Dusseldorf event. The project will include interactive seminars and workshops featuring iconic brands such as Serge Lutens, Yves Saint Laurent, Lancome and Chanel Germany. New York Times fragrance critic Chandler Burr will be attending as a guest speaker and there will be many other Sniffapalooza friends in attendance.

Featuring brands such as Parfums Montale, Ulrich Lang, Mona di Orio and Frederic Malle and support from the Fragrance Foundation in Germany, COSPAR (association of perfumeries) and The German Association of Cosmetic Products, to name but a few, will ensure that event is a fascinating weekend of shared enthusiasm and knowledge.

A day trip to Cologne (including a trip to the 4711 factory and The Museum of the History of Fragrance), meals and cocktails and of course shopping opportunities mean that the weekend will not be short of highlights. For more information contact Annekathrin Koch: a.koch@pentacom.de

NYC

Saturday April 4th and Sunday April 5th will be another whirlwind weekend of sampling, special offers and sharing scented experiences as NYC's Spring Fling unfolds.

An incredible itinerary including an array of industry guests is part of the plan once again this year. The first 65 sign-ups will benefit from the Bergdorf Goodman breakfast on Saturday, followed by a packed schedule featuring visits to some of the City's major shopping destinations such as Bond no.9 and Henri Bendel. There will also be presentations and speeches from some of the industries biggest names.

Sandi Burrows of Serge Lutens, Symine Salimpour of Shiloh Perfume, Sabine from Amouage, perfumer Neil Morris of Neil Morris Fragrances, Ulrich Lang of Anvers, Debra Courtright of Floris of London, Raphaella Brescia of Sniffapalooza Magazine, and reps from Creed, Jo Malone, Chanel, Caron, Estee Lauder, Gucci, Hermes, and L'Artisan Parfumeur are just some of the people that Sniffapalooza patrons will be mingling with.

Visit website www.sniffapalooza.com, to register.

Don't miss Basenotes first-hand account of Sniffapalooza'a adventures in coming weeks