Annika Sorenstam launches new scent with a personal appearance at Doral Golf Resort and Spa, Miami

by Danielle Cooper, 11 March 2009

With 88 worldwide professional victories, eight LPGA player of the year awards and her 2003 induction in the World Golf and LPGA halls of fame, Annika Sorenstam has reached incredible levels in her golfing career. Having officially stepped down from competitive golf at the end of 2008, Annika is now embarking upon new challenges.

One of those is a planned fragrance launch in may 2009. The launch of 'Annika' marks the first scent released by a professional female golfer. Sorenstam herself says "it is an honour for me to have a fragrance that bears my name. Confidence is so alluring for a woman in any industry, and I want the women who wear 'Annika' to feel that".

The fragrance features amber, vanilla, white flowers and citrus. It will retail at $79.50 for 3.4oz and $59.50 for 1.7oz and will be available in the United States, United Kingdom, Canada and Scandinavia from May 2009.

Golf fans in Miami who cannot wait until May, can get a sneak preview of the fragrance when Annika herself gives a public appearance to publicise the scent on Saturday 14th march 2009. Go along to the upper level of The Pro Shop at Doral Golf Resort and Spa between 11am and 12.45pm for a sample and an autograph. A clubhouse or VIP ticket is required to enter the clubhouse. If you cannot make it to Miami you can pre-order the fragrance at www.annikafragrance.com.