Industry news

Biotherm launch limited edition packaging

by Danielle Cooper, 17 March 2009

Biotherm launch limited edition packaging
Biotherm have launched limited edition packaging for three fragrances: Eau Pure, Eau d'Energie and Eau Vitaminée. The designs have been created by 33 year-old French illustrator, Mademoiselle Bulle, who used the fragrances as inspiration

Eau Vitaminée, which has notes of orange blossom, oranges, grapefruit, rose, lemon leaves, jasmine and white musk. The yellow bottle has been decorated with "Playful birds circling the aromatic flowers"

According to Mademoiselle Bulle, the pattern for Eau d'Energie is described as "An explosion of sun-ripened fruits! The bird of paradise spreading their wings and enjoying the precious nectar". Notes include orange, mandarin, lemon, apricots, jasmine, cyclamen and woody musk.

Eau Pure imagines "the birds fluttering around in this water paradise". The notes of this fragrance, which was launched last year, include kiwi, lime, grapefruit, lemon, rhubarb, lotus blossoms, green tea, moss, musk and patchouli.

Mademoiselle Bulle has also designed work for Dolce & Gabbana and Cartier.

Each fragrance is available from April at 200ml for €39.50. end of article

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Biotherm


Eau Vitaminée by Biotherm (1997).
Eau d'Energie by Biotherm (2006).
Eau Pure by Biotherm (2006).
 
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