Industry news

    Josh Holloway signs up for more Cool Water

    by Danielle Cooper, 17 March 2009

    Josh Holloway signs up for more Cool Water
    Lost actor, Josh Holloway has renewed his deal with Coty to promote Davidoff Cool Water and has just finished a new campaign which will launch this summer in the US, Europe and Asia markets.

    According to Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige, "Josh Holloway is really the Cool Water Man. He’s full of power, of sensuality and of this fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was really for us very close to the values that we wanted to express in this fragrance and especially in this New Cool Water Man. We are very pleased to renew this collaboration with Josh.”end of article

    Categories: Marketing, Davidoff

    From the Basenotes Fragrance Directory

    The following fragrances and houses are mentioned in this article. (In order of appearance...)

    Cool Water by Davidoff (1988).

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