Industry news

Josh Holloway signs up for more Cool Water

by Danielle Cooper, 17 March 2009

Lost actor, Josh Holloway has renewed his deal with Coty to promote Davidoff Cool Water and has just finished a new campaign which will launch this summer in the US, Europe and Asia markets.

According to Françoise Mariez, Senior Vice President International European Marketing Licenses, Coty Prestige, "Josh Holloway is really the Cool Water Man. He’s full of power, of sensuality and of this fresh, cool attitude. The strength of the character he plays in Lost, Sawyer, was really for us very close to the values that we wanted to express in this fragrance and especially in this New Cool Water Man. We are very pleased to renew this collaboration with Josh.”