Industry news

Kenneth Cole launches Reaction T-Shirt fragrance

by Danielle Cooper, 17 March 2009

Kenneth Cole has launched Reaction T-Shirt - flanker of the original Reaction masculine fragrance launched in 2004. The new fragrance is a limited edition.

Reaction T-Shirt has top notes of lemon, yuzu and apple; heart notes of juniper berry, water lily, freesia, lily of the valley and clean aldehydes; and a dry down of white cedar wood, sandalwood, olibanum and clean musks.

The fragrance is available now in a 1oz/30ml and 3.4oz/100ml Eau de toilette.