Industry news

Avril Lavigne in London to promote new fragrance, Black Star

by Grant Osborne, 18 March 2009

Image:Chris Hatcher / PR Photos

Canadian Singer Avril Lavigne was in London last night to launch her debut fragrance, Black Star, which was created by Procter & Gamble Prestige Products.

Earlier this month, Lavigne announced the name of the new fragrance on her official website:

"It has been a pretty cool experience. It's so me in a bottle....hahaha! I love the packaging. I wanted to let you guys know the name first ... so.....(drum roll please).......hahah..... The name is "Black Star"!"

The fragrance, which contains notes of pink hibiscus, black plum and dark chocolate, will launch in July in Europe and be available in US and Canada later in the year.