Industry news

Dior to launch Escale a Pondichery in India

by Grant Osborne, 23 March 2009

Dior to launch Escale a Pondichery in India
Dior is to follow up last years Escale a Portofino, with Escale à Pondichéry, which is named after an ex-French Colony in India.According to the Hindu Business Line, Dior will hold the official fragrance launch at The Dune Eco Beach Hotel in Puduchery.

Manager of the hotel, Dimitri Klein states: "It is a privilege and honour for us to have been selected by Christian Dior to have their new perfume being launched for the world, out of here. It is also a matter of pride for us as this happens to be the first launch of perfumes from Christian Dior in India.”

No word as yet as to the notes of the fragrance .end of article

Categories: New Products, Women's Fragrance, Marketing, Christian Dior


 
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