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Basenotes Fragrance Directory
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New device enables iPhone owners to access a library of over 1,000 scents
by Grant Osborne, 01 April 2009
Spokesperson for the company, Avril Fische, said "In tests, members of the public had difficulty telling apart a genuine designer fragrance from the scent synthesized from the device. However true aficionado's may detect some variations."
Due to trademark restrictions iScent is unable to use the fragrances actual names and have given the fragrances alternate names. Fische added, "We hope to arrange licensing agreements with companies such as L'Oreal and Coty, but we are in the early days of this exciting journey."
As well as emulating the nicer fragrances, the device also has a range of alternate whiffs, which include - gym shoe, wet dog and new car smell.
This is not the first time digital scent technology has been used -- in 1999 a Californian company named DigiScents created a prototype product called iSmell - which would generate different smells dependent on which website you were visiting. Unfortunately it never made it past prototype stage and in 2006, PC World Magazine named it one of the worst 25 tech products of all time. Let's hope the iScent fares better!
The iScent device is expected to launch at a cost of $250, and will be available from most Apple stockists.
Categories: New Products
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