Industry news

Diesel launch Only the Brave

by Grant Osborne, 02 April 2009

Diesel have launched Only the Brave, a new men's fragrance which is cased in a bottle resembling a clenched fist - said to be inspired by that of Diesel founder, Renzo Rosso.

The fragrance was created by IFF perfumers - Aliénor Massenet, Olivier Polge and Pierre Wargnye - and contains notes of mandarin orange, coriander, leather, styrax, labdanum, lemon, violet, cedar and amber.

The print advertising for the brand was shot by British photography Platon and star rapper Common, as well as models Daniel Pimentel, Sam Way and Tony Wad

As is the 'in' thing these days, the fragrance has its own page on Facebook so you can befriend it.

Only the Brave is available now in Europe and available in May in the USA (although it has been seen already at Macy's).