Industry news

Boadicea the Victorious and The First Lady - Michelle Obama visits London perfumer

by Danielle Cooper, 14 April 2009

Boadicea the Victorious and The First Lady - Michelle Obama visits London perfumer
Boadicea the Victorious from Perfumer Michael Boadi is to be launched in the main beauty hall of Selfridges, Oxford Street in mid-May.

British hair-stylist Boadi has been selling his 12-strong Autumn/Winter 08/09 collection and the six fragrances from the Spring/Summer 09 collection in Harrods.  The brand has proved very popular, creating waiting lists and bulk buying frenzies.

That success is set to increase following a visit to Mr Boadi recently from one of the most talked about women in the world as we go to press - Michelle Obama.  America's first lady not only visited Mr Boadi to talk to the man behind the brand, of which she had heard "sensational things", but is also now the owner of three scents from the line - Noble, Divine and Delicate. 

The collection will retail at the London department stores at £85 for 50ml.  end of article

Categories: New Products, Women's Fragrance, Boadicea the Victorious

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Boadicea the Victorious


Noble by Boadicea the Victorious (2009).
Divine by Boadicea the Victorious (2009).
Delicate by Boadicea the Victorious (2008).
 
© copyright 1999 - 2009 Basenotes • www.basenotes.net • BCM Box 1111, London WC1N 3XX, United Kingdom