Industry news

Zirh and Art of Shaving snapped up by Procter & Gamble

by Grant Osborne, 17 June 2009

Procter & Gamble have acquired two US male grooming companies recently, Zirh and Art of Shaving. The two brands are thought to be a good fit with the portfolio of male brands already held by P&G, including Braun, Gillette and Old Spice.

"Zirh is an excellent fit into P&G's already incredibly strong Male Grooming portfolio," says Chip Bergh, Group President, P&G Male Grooming. "Although it is a relatively small, North American-centric business, its super-premium positioning and product line up is a perfect complement to our portfolio."

"P&G Male Grooming is a perfect home for Zirh," says Brian Robinson, President, Zirh Holdings. "Zirh is a quintessentially male brand designed specifically to meet men's unique skin care needs. With brands like Gillette and Old Spice, the P&G Male Grooming portfolio will be a natural fit for the brand. This was a great move for both companies."

Earlier this month P&G acquired Art of Shaving which included 36 stores.