Industry news
Hanae Mori joins fight against breast cancer this fall
by Grant Osborne, 30 June 2009
BN Exclusive: Hanae Mori Parfums joins the fight against breast cancer with a number of new initiatives this fall.
Pink Hanae Mori Parfums gift boxes and satin scarves will appear at Nordstrom’s in October and thereafter wherever Hanae Mori Parfums are sold, including select Neiman Marcus stores, select Saks Fifth Avenue stores, Bloomingdale’s, Macy’s, Sephora and select Dillard’s stores. The butterfly-themed boxes and scarves were designed by Ms. Dianna Quinteros, 24, a senior at the State of New York at Stony Brook who won the Hanae Mori National Art Contest among college art students coast to coast.
The pink satin scarves will be worn by all Hanae Mori sales associates to indicate breast cancer awareness. The scarves will also be offered to customers free with a purchase of $75 or more. The vibrantly pink gift boxes will be offered free with a purchase of $75 or more (when a purchase is more than one item).
A portion of proceeds from U.S. sales in October of the women’s classic Hanae Mori Butterfly fragrance will be donated to the National Breast Cancer Coalition Fund (www.stopbreastcancer.org), a leading anti-breast cancer organization highly ranked by third-party monitoring groups that assess the efficiency of charities.
