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According to independent research firm, Konector, Basenotes is one of the top three most influential beauty blogs. Temptalia and NaturallyCurly took the other two spots.

This is according to Konector’s latest report that ranks the top 50 beauty blogs and bloggers. The report is designed for beauty companies who are using, or thinking of using, blogs and social networks to promote their brands.

“Using blogs for brand promotion is extremely powerful,” says Konector’s Director of Analytics, Brett Norval. “The total combined audience for the top 50 beauty blogs is over 2.8 million visitors a month. That is a huge number, and what’s more these are decided views. The majority of people accessing these sites have made an active decision to view the page. Not curiosity, not advertising, just genuine interest in the content. Beauty companies can get their brands in front of those targeted consumers from day one, they can then monitor the conversations on a regular basis and gather all the feedback.”

“What is most noticeable is that many of the leading blogs focus on a particular topic or target market,” says Konector Director, Kingsley Maunder. “Basenotes for example is the online guide to fragrances, Temptalia and Specktra.net for MAC Cosmetics, NaturallyCurly.com for people who battle with frizzy hair. Afrobella, ranked at number seven, has set itself up as the beauty site for African Americans and viva woman targets an Asian audience.”

The story was also featured in Friday's WWD.

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