Industry news

Coty to make Guess fragrances

by Grant Osborne, 13 August 2009

Coty Inc have announced today that it has entered into a license agreement with Guess., to develop and market new fragrance lines for the brand. As part of the new partnership, Coty will also distribute existing Guess fragrances, effective January 2010.

"Guess is on the pulse of edgy style and flirtatious fashion, and Guess' ground breaking approach and reputation lends itself perfectly to the passionate and innovative spirit of Coty," declared Coty Chief Executive Officer Bernd Beetz. "With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS brand will position the Guess fragrance for accelerated global success."

"Signing with Coty is a quantum leap for our brand. We are convinced that Coty will bring Guess to the forefront of the global fragrance market," stated Guess Vice Chairman and Chief Executive Officer, Paul Marciano. "This collaboration with Coty will provide the perfect platform for Guess to create innovative, highly desirable and luxurious fragrances that reflect our company's image and legacy. It symbolizes both a strategic and creative alliance. We are very excited about our partnership with Coty."

The license for Guess fragrances is currently held with Parlux, who have been the license owner since 2003, though Guess first produced a fragrance range in the late eighties in partnership with Revlon.