Industry news

The Californian based fashion retailers Bebe, in partnership with Inter Parfums Inc,  launched a new fragrance last month. It was created by Takasago perfumer Francis Kurkdjian, and contains top notes of mango, tuberose and sweet pea. The middle notes will be a blend of black jasmine and rose.

The fragrance launched initially at more than 300 Bebe stores, this will be followed by a further 300 other stores this month. Expect to see the fragrance advertised in the November issues of Cosmopolitan, Elle and Style magazines.

Bebe Eau de Parfum will be available in a 50 ml or 100 ml heart shaped bottle. The smaller size will come with a silver heart shaped charm, while the larger bottle will feature a pavé crystal key chain. The collection will also include a 177 ml shimmer body lotion.

Another Bebe fragrance for women looks set to be launched in the spring of 2010.

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