Industry news
Viktor and Rolf's Eau Mega set to launch this October
by Sandra Rose, 17 September 2009
Following the success of their debut perfume Flowerbomb,
Viktor & Rolf will launch a new fragrance this October, Eau Mega created by Oliver Polge and Carlos Benaim of
IFF.
The fragrance will include notes of violet leaf, basil, jasmine and pear.
Model Raquel Zimerman will feature as a super heroine in the advertising campaign shot by photographers Inez Van Lamsweerde and Vinoodh Matadin.
Eau Mega will launch internationally in October 2009, and will be available in 30ml, 50ml and 75ml priced at €52, €72 and €90 respectively
From the Basenotes Fragrance Directory
The following fragrances and houses are mentioned in this article. (In order of appearance...)
Viktor & RolfInternational Flavors and Fragrances
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