Industry news

    Estee Lauder Companies to shut down Prescriptives

    by Grant Osborne, 18 September 2009

    Estee Lauder Companies to shut down Prescriptives
    Estee Lauder have announced today that it would close its Prescriptives brand by January 31, 2010. The brand plans to continue to sell online for United States shipping at www.prescriptives.com to help service consumers for replenishment of key products, while inventory lasts. Prescriptives products are currently sold in the United States, Canada, the United Kingdom, Ireland and Australia.

    "We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential," said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies. "Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition."end of article




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