Industry news

BCBG Max Azria has announced a new fragrance, Within. This is the first scent  from the company since the BCBGirls quartet of fragrances launched in partnership with Unilever's now defunct Unilever Cosmetics International in 2001.

Instead of working with a big company, BCBG have soughgt out niche perfumer Sarah Horowitz-Thran to create the fragrance for them. Horowitz-Thran's composition includes notes of apple blossom, pear and bergamot in the top, which leads to a heart of night-blooming jasmine, honeysuckle and freesia; drying down to sandalwood, tobacco and amber.

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