Les Senteurs kicks off celebrations with Byredo event

by Grant Osborne, 01 October 2009

Today marks the start of a month-long celebration of London's Les Senteurs 25th Anniversary. Tonight, Byredo founder Ben Gorham will kick off proceedings by talking about his collection and the olfactory memories that inspired each fragrance, plus a preview of his new fragrance - Baudelaire.

Exotic, gorgeous, philosophical Ben Gorham is a shooting star in the LES SENTEURS galaxy since launching his brand with us in 2008. Tall, dark Ben, the son of an Indian mother and Canadian father lives and works in Sweden and the USA.

In his late teens Ben studied interior architecture in Toronto, and is a graduate of the Stockholm Art School. A true all‐rounder, he is also a professional basketball champion. Obsessed since childhood by the emotions of scent, his first professional venture was a range of scented candles, all named for women who had played a significant role in his life. His true brainchild was yet to be born.

This was the set of eight perfumes branded as BYREDO, all inspired by events and personalities of Ben’s own life, interpreted by his colleague, the nose Jerome Epinette. Starting with “Green” and memories of a half‐ remembered cologne worn by his father, through the Indian garden picnics of “Chembur”, the Dutch icy glamour of “Fantastic Man”, the earthy sex of “Bal d’Afrique”, right through to the snowy purity of his latest, “Blanche”, every creation is a jewel. BYREDO is well‐named; a charming play on words from “redolence”, a sweet and beguiling scent. Come and be entranced by Ben Gorham at LES SENTEURS and discover his inner magic.

Places are limited and must be reserved at a cost of £20, redeemable against purchase on the evening. Contact Les Senteurs on +44(0)20 7730 2322