Industry news

Kylie launches first fragrance for men - Inverse

by Grant Osborne, 02 October 2009

Available now is Inverse, Kylie's first foray into the world of male fragrance. A fresh, ambery oriental scent, it is said to encapsulate the "dual characteristics of a modern man's complex personality, encompassing his intrinsic masculinity and his softer, more sensitive side."

Kylie comments, "With Inverse, I wanted to celebrate the diversity of the opposite sex and create a fragrance for all these men I love. And yet, I also suspect that a woman will want to wear Inverse to appeal to a man with a fragrance they both find irresistible."

Photographed by William Baker, Kylie's celebrated stylist and creative director, the print visual features the Spanish male model Andrés Segura Velencoso. "Working with William and, of course, Kylie on the Inverse shoot was an unforgettable experience," Andrés comments. Andrés also features in a steamy video for the scent.

The Inverse fragrance was created by Givaudan perfumer, Christophe Raynaud. Top notes include: Frozen lavender, warm spices and blood mandarin. The heart notes consist of Benzoin, nutmeg, tonka beans and heliotrope. The base features Labdanum resin, patchouli leaves, skin musk, condensed milk and atlas cedarwood.

Inverse is available as Eau de toilette 50ml.