Inter Parfums to create fragrance for Jimmy Choo

by Grant Osborne, 15 October 2009

Inter Parfums have announced that it has signed a 12-year worldwide license agreement commencing on January 1, 2010 for the creation, development and distribution of fragrances under the Jimmy Choo brand.

Since 1996, Tamara Mellon, Founder and President of the iconic British luxury lifestyle brand, has developed a sophisticated and exclusive universe of luxury shoes, handbags and accessories.

For Joshua Schulman, Chief Executive Officer of Jimmy Choo, “Today’s announcement is an important milestone for Jimmy Choo. Inter Parfums has a stellar track record in luxury fragrances and we are honored to be among their impressive roster of brands.”

Ms. Mellon stated, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”

“This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company's development. This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years.” said Jean Madar, Chairman & Chief Executive Officer of Inter Parfums.

Jimmy Choo had previously signed a fragrance deal with Selective Beauty in 2007, but nothing materialised.