Industry news

    Avon to launch Fergie Fragrance

    by Grant Osborne, 16 October 2009

    Avon to launch Fergie Fragrance
    Avon have announced a fragrance partnership with Black Eyed Peas singer, Fergie. The singer, real name Stacy Ferguson, told WWD "Avon has really allowed my personality to come through"

    Fergie joins a growing list of celebs in Avon's stable, including Derek Jeter and Patrick Dempsey.

    The fragrance is not named yet but the advertising campaign is being photographedby Mario Sorrenti. The scent is due to launch in 2010.end of article

    Categories: Women's Fragrance, Licensing, Celebrity, Avon



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