Industry news

Avon to launch Fergie Fragrance

by Grant Osborne, 16 October 2009

Avon to launch Fergie Fragrance
Avon have announced a fragrance partnership with Black Eyed Peas singer, Fergie. The singer, real name Stacy Ferguson, told WWD "Avon has really allowed my personality to come through"

Fergie joins a growing list of celebs in Avon's stable, including Derek Jeter and Patrick Dempsey.

The fragrance is not named yet but the advertising campaign is being photographedby Mario Sorrenti. The scent is due to launch in 2010.end of article

Categories: Women's Fragrance, Licensing, Celebrity, Avon


 
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