- FFI buys Elizabeth Arden from Unilever (Industry News, 31 October 2000)
- Alberta Ferretti to launch fragrance with Arden (Industry News, 01 February 2008)
- Mariah Carey launches 'design dress' competition to promote Luscious Pink (Industry News, 04 November 2008)
- Arden announce face for Daytona 500 fragrance (Industry News, 29 November 2006)
- Arden ink fragrance deal with Shawn 'Jay-Z' Carter's Rocawear (Industry News, 05 November 2007)
- Elizabeth Arden Sign Fragrance Licensing Agreement With Danielle Steel (Industry News, 22 September 2005)
- Elizabeth Arden buys a Guinness. (and the rest of the Riviera Concepts portfolio) (Industry News, 05 July 2006)
Circus Fantasy is latest fragrance from Britney Spears
by Grant Osborne, 23 October 2009

Circus Fantasy has top notes of sugar-coated raspberry and apricot blossom; a heart of blue peony, water lily and red sweetheart orchid. The base features vanilla wood, creamy musk and violet candy.
“I fell in love with the circus story we created with my tour and am really excited to be able to bottle it up and share it with my fans,” said Spears.
“This is the first time Elizabeth Arden has created a fragrance named after, inspired by and entirely aligned with one artist’s album and tour,” said Elizabeth Arden Executive Vice President for Global Fragrance Marketing Ron Rolleston.
Circus Fantasy is available as 30ml, 50ml and 100ml eau de parfum.![]()
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