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Reese Witherspoon was in Times Square earlier this week to promote the launch of her fragrance In Bloom, in partnership with Avon. To introduce In Bloom to both consumers and Avon Representatives, Avon and Witherspoon took over Times Square in a multi-tiered event.

The launch included consumer sweepstakes to win the fragrance, autographed by Witherspoon and an In Bloom experience for consumers inside Times Square Studios, where they were able to shop with Avon Representatives.

"The fragrance is sensual, romantic, and alluring," said Witherspoon. "It is truly indicative of where I am in my life today - I'm feeling very strong and independent, and so happy."
The fragrance is also available as a limited edition Parfum that features a mix of blooming flowers. It is housed in a special gift box, featuring a bottle charm of Reese's monogram.

The In Bloom by Reese Witherspoon Fragrance Collection includes Eau de Parfum, Limited Edition Parfum, Body Mist, Body Lotion and Shower Gel.

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