Industry news

Gendarme gets very naughty!

by Grant Osborne, 26 January 2006

Gendarme gets very naughty!
The latest fragrance range from Gendarme are for those of us who have been naughty... Gendarme's Seven Sinful Scents are "the fruition of a years worth of research into the best and baddest scents around."

The scents were created by Gendarme's Topper Schroeder, who worked with Rene Morgenthaler to produce the seven scents of: Envious, Excess, Rage, Lust, Sloth, Greed and Vanity. The notes for each fragrance seem to represent each sin - Excess for example contains notes of Vanilla, Rum and Dark Chocolate.

Topper told Basenotes:

"My idea was to work with very original fragrance concepts and gear them in jest to the "naughtiness" that is showing up in out culture. I actually don't think our mindset has changed, we just talk about it now...with that in mind: SLOTH reflects the best Martini ever, LUST is totally wrapped in leather and GREED has the faint attraction of newly minted money. EXCESS (gluttony) is a trip through a bakery (not Wholefoods), RAGE is hot with peppers, cinnamon and ginger, ENVIOUS is green, of course, and VANITY is probably a reflection of me.

Most of all, I wanted very wearable fragrances that even I could wear (my allergies are legendary), so they were created for women in such a way that all could wear. It is important to know that I don't sell my fragrances as hypo-allergenic. Some where, someone will show a sensitivity and I don't want to give people a false confidence. The non-allergic thing applies to me."

The range is available exclusively at Sephora. The notes for the fragrances can be found in the Basenotes Directory.end of article

From the Basenotes Fragrance Directory

The following fragrances and houses are mentioned in this article. (In order of appearance...)

Gendarme
Sephora


7 Sinful Scents: Envious by Gendarme (2005).
7 Sinful Scents: Excess by Gendarme (2005).
7 Sinful Scents: Rage by Gendarme (2005).
7 Sinful Scents: Lust by Gendarme (2005).
7 Sinful Scents: Sloth by Gendarme (2005).
7 Sinful Scents: Greed by Gendarme (2005).
7 Sinful Scents: Vanity by Gendarme (2005).
 
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