Love in Light: Creed to light up Empire State Building

by Grant Osborne, 13 October 2005

The exterior lights of the Empire State Building will be pure white on the night of November 16, 2005 to honor the special arrangement between Creed and the United Nations Educational, Scientific & Cultural Organization (UNESCO), under which a portion of proceeds from sales of Creed's new scent, Love In White, will be donated to UNESCO.

Also on November 16, master perfumer Olivier Creed, sixth generation head of the company, will be in New York from Paris to personally formalize the charitable arrangement agreed upon by all parties earlier this year.

Creed is very pleased to support UNESCO's mission that ranges from medicine distribution to disaster relief to fostering democratic institutions and women's rights programs in the third world.

Creed was founded in 1760 and has been passed from father to son since that time, Creed has served more than 10 royal houses and the discerning public for 240 years.

Categories: Culture and Society, Events and Awards, Marketing, Creed

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Love in Light: Creed to light up Empire State Building

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