Industry news

Gwyneth Paltrow launches her own Pleasures range

by Grant Osborne, 25 September 2006

This month, Estée Lauder unveil a limited edition Pleasures collection inspired by Gwyneth Paltrow and her favourite pampering rituals. The collection features a Pleasures eau de parfum spray special edition bottle and two of her favorite bath and body products; Soothing Bath Salts and Body Satin Spray—scented with the floral fragrance of pleasures.

“When I can indulge, it’s usually with the simplest of pleasures,” says Gwyneth Paltrow.“I enjoy a nice, hot bath with bath salts and surrounded by tea candles. It’s very relaxing, like a mini-spa at home.”

The new limited edition range includes:

Eau de Parfum: The pleasures by Gwyneth Paltrow Eau de Parfum packaging was created based on Gwyneth Paltrow’s sophisticated and modern esthetic. The spray bottle is frosted pink with a chic gold label. (2.5-oz $58.00)
Soothing Bath Salts: These finely ground bath salts have the texture of the smooth sand found only on the most beautiful of beaches. As the grains are poured under a running bath, the water turns a dreamy milky blush pink. Your skin will delight in the formula’s mineral enriched sea salts, which soften and soothe. Skin is left subtly scented with pleasures. (6.7-oz $38.50)
Body Satin Spray: is a silky dry-oil skin spray that mists evenly and absorbs quickly. Apricot oil renders skin glowing and radiant with a beautiful sheen. (6.7-oz $35.00)

The pleasures by Gwyneth Paltrow Limited Edition Collection will be available September 2006 through December 2006 at all Estée Lauder counters and on www.esteelauder.com.