Industry news

4711 to be officially retired in the next couple of months.

by Grant Osborne, 08 December 2006

4711 to be officially retired in the next couple of months.
In an interview with WWD, Hartwig Langer, global president of P&Gs prestige division has announced that he expects 4711 to be "officially retired in the next couple of months."

As originally reported in August, P&G wish to sell off 4711, Tosca, Extase and Sir Irisch Moos for "strategic reasons" and to focus on "brands which had a high potential for global growth". As yet, no news of an interested buyer has been announced.

4711 was originally created in 1792, when it is said that a Carthusian monk gave Wilhelm Muelhens a secret recipe for "aqua mirabilis" as a wedding gift. The Muelhens family continued the business until 1994, when they sold the fragrance business (along with Muelhen's much coveted license to create Gucci fragrances) to Wella. Procter & Gamble acquired Wella in 2003.end of article

Categories: Women's Fragrance, Men's Fragrance, Acquisitions, 4711, Mäurer & Wirtz, Muelhens


 
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