by Grant Osborne, 08 November 2006
Paris-based Selective Beauty have signed a global agreement to produce and distribute Iceberg fragrances. New Iceberg fragrances are expected in the second half of 2007 and there are plans to increase distribution of the Iceberg fragrance brand. The contract is for six years and can be renewed until 2016.
Selective Beauty's other brands include Marbert, Agent Provocateur, Max Mara, Benetton, Trussardi and Pierre Balmain.
Previous Iceberg license owner, Eurocosmesi, will now concentrate on its Canali, Byblos, and Transvital brands. Canali (currently available in Italy, the US and Middle East) will have its distribution expanded in early 2007, and become available in the rest of Europe, when a new Canali fragrance will also be introduced.
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