• Recent Features

      Podcast Episode 3: "The Art Perfumes Formerly Known as Niche"

      In the third episode of The Basenotes Podcast our panel discuss the idea of “niche” in ...read more

      Fornasetti Profumi launch Malachite candle and diffusing spheres

      Milanese artist Piero Fornasetti (1913-1988) was a prolific painter, sculptor, interior ...read more

      New subscription service, Scentbird, allows you to pick a scent each month. Win a free subscription

      Scentbird is a new subscription service which, for monthly fee of under $15, allows consumers ...read more

      "Inspired by California" Scent Event

      On the evening of August 20, the International Fragrance Association, North America and the ...read more

      Book Review – Essential Oil Safety Second Edition, by Robert Tisserand and Rodney Young

      Medical personnel routinely reach for the Physicians Desk Reference (PDR) book every time they ...read more
    • Sali Oguri

      Features
      by Published on 2nd September 2011 03:04 PM

      For my second assignment as New York Correspondent for Basenotes, I was granted the mission of sitting through the most girly-girl, pinkrific, tulle-ified event one can imagine, and I loved every minute of it! What better way for designer Betsey Johnson to launch her new fragrance called "Too Too" than with the lovely, lovely ballerinas from the Bolshoi Ballet Academy? The launch party (and breakfast, actually) took place at a dance studio where these ballerinas were placed along the edges of the room, some against the tall windows facing the quiet downtown street in the Meatpacking District, others in the back by the "it girl DJ" booth pumpin' Whitney Houston, holding positions against a gritty backdrop of sanitation workers, trucks and a car wash behind them, and one petite, blonde prima by the entrance when you first walk in, who ushers you with her lithe splits and steely arabesques to the perfume display table - ooh la la!
      ...
      Features
      by Published on 28th May 2011 10:16 PM

      It is with great jubilation and honor that I am able to bring you coverage of the US FiFi 2011 as New York Correspondent for Basenotes. I'd like to thank everyone who followed me on Twitter on Wednesday night as I stumbled through the award ceremony held at Damrosch Park in Lincoln Center. Most of all, I'd like to thank Grant Osborne whose visionary insight and editorial excellence I have always admired, for giving me this once-in-a-lifetime opportunity to attend this prestigious event to honor the greatest in the industry. I enjoyed getting the inside glimpse into the glamorous, provocative and somewhat off-the-beaten-path orbis terrarum of Fragrance Art.
      ...