• Recent Features

      Podcast Episode 3: "The Art Perfumes Formerly Known as Niche"

      In the third episode of The Basenotes Podcast our panel discuss the idea of “niche” in ...read more

      Fornasetti Profumi launch Malachite candle and diffusing spheres

      Milanese artist Piero Fornasetti (1913-1988) was a prolific painter, sculptor, interior ...read more

      New subscription service, Scentbird, allows you to pick a scent each month. Win a free subscription

      Scentbird is a new subscription service which, for monthly fee of under $15, allows consumers ...read more

      "Inspired by California" Scent Event

      On the evening of August 20, the International Fragrance Association, North America and the ...read more

      Book Review – Essential Oil Safety Second Edition, by Robert Tisserand and Rodney Young

      Medical personnel routinely reach for the Physicians Desk Reference (PDR) book every time they ...read more
    • John Francis Bowyer

      Features
      by Published on 30th September 2011 12:24 PM

      Creating perfumes based on physical locations isn’t a new idea. There is no shortage of fragrances on the market that already base their compositions on locations dear to the perfumers’ heart, but there often seems to be something missing from these formulations: an access point for your own memories to inhabit the fragrance.

      The concept of capturing the fragrance of a location is fascinating; imagine smelling of that pine forest you trekked through instead of just a market standard aromatic based on a pine forest. Blending and balancing the numerous obvious, and not so obvious notes of a location is a precise science, and we’re not just assuming that by including materials that are typical of a location will result in an accurate snapshot of it. It takes a little more imagination than that.
      ...
      Features
      by Published on 22nd August 2011 01:00 PM

      Blood is not the most marketable of products, but that hasn’t deterred Italian perfume house Blood Concept from launching a new line of fragrances inspired by the visceral substance.



      “We wanted to tell a real story with the concept, not something based on fantasy,” says Antonio Zuddas, one half of Blood Concept’s creative team. The story that he’s referring to is one close to all our hearts: the story of human evolution.
      ...