• Recent Features

      "We Know How To Defend Ourselves" – Chantal & Alexandra Roos at the London Launch of Dear Rose

      It’s difficult to decide how to start an interview with Chantal Roos. Although her name may ...read more

      Jo Malone 'Frosted Fantasy' collections for Christmas 2014

      Confusingly, Jo Malone's 'Frosted Fantasy' Christmas extravaganza took place on what certainly ...read more

      Podcast Episode 3: "The Art Perfumes Formerly Known as Niche"

      In the third episode of The Basenotes Podcast our panel discuss the idea of “niche” in ...read more

      Fornasetti Profumi launch Malachite candle and diffusing spheres

      Milanese artist Piero Fornasetti (1913-1988) was a prolific painter, sculptor, interior ...read more

      New subscription service, Scentbird, allows you to pick a scent each month. Win a free subscription

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    • Marika Vecchiattini

      Features
      by Published on 8th August 2014 01:21 PM

      During the last edition of Esxence (the perfume exhibition held last March in Milan) the much-anticipated new Italian brand "Antonio Alessandria" was presented. The anticipation derived primarily from the fact that Antonio Alessandria owns one of the most prestigious stores specializing in artistic perfumes in Italy, opened in Catania nine years ago to spread his passion for fragrances. A passion that goes far beyond sales: Antonio attended training courses perfume creation in France (Cinquieme Sens) and Italy (Mouillettes & Co.), and all this made the line he was presenting in Milan irresistibly attractive... ...
      Features
      by Published on 14th October 2013 07:25 PM

      Pitti Immagine Fragranze 2013 took place last month, and the official data shows a growth both in general audience and buyers: the artistic perfumery has evidently become a trend, perfume aficionados who discover the "niche" market are more and more every day, attracting attention -and investors- worldwide. During the three days exhibition I counted the launch of 25 new "niche" brands, while those already established, presented over 55 new perfumes. A huge amount!

      Aware that three days wouldn't be enough to properly test all the fragrances in my list, I headed to the gates of the venue (the old, fascinating Stazione Leopolda) with a secret wish to find something that would surprise me. ...
      Features
      by Published on 18th June 2012 04:31 PM

      The general idea of Italian perfumery involves refreshing scents reminiscent of sultry holidays, plus a casual, relaxed style, worn in an irresistibly hedonistic way – something you wear for your own pleasure, rather than to impress others. Italians themselves do show a preference towards Colognes and refreshing, zesty kind of scents, both Italian-made or not: may be because they're based on sumptuous plants naturally growing in Mediterranean gardens. Let's step back a little and see where it all begun.
      ...



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