• Recent Features

      Scenting Halloween Horror Movie Stars!

      It’s Halloween again, and you know what that means! ANOTHER SLIGHTLY RIDICULOUS LIST OF ...read more

      "We Know How To Defend Ourselves" – Chantal & Alexandra Roos at the London Launch of Dear Rose

      It’s difficult to decide how to start an interview with Chantal Roos. Although her name may ...read more

      Jo Malone 'Frosted Fantasy' collections for Christmas 2014

      Confusingly, Jo Malone's 'Frosted Fantasy' Christmas extravaganza took place on what certainly ...read more

      Podcast Episode 3: "The Art Perfumes Formerly Known as Niche"

      In the third episode of The Basenotes Podcast our panel discuss the idea of “niche” in ...read more

      Fornasetti Profumi launch Malachite candle and diffusing spheres

      Milanese artist Piero Fornasetti (1913-1988) was a prolific painter, sculptor, interior ...read more
    • Cecile Hua

      by Published on 4th January 2011 05:08 PM

      The fine fragrance market sees the birth of 400+ perfumes every year and most of these will be gone with the wind by the following year. So what makes a fragrance a stand out from the rest? A signature. A fragrance’s signature can be defined many ways but is always based on the fragrance structure or notes. And over the past several years, I have noticed a growing trend of using flavor infused notes to create fragrance signatures.

    Loving perfume on the Internet since 2000