byPublished on 19th November 2010 04:30 PM
If you're near London's Bond Street and you walk past a shop with interactive windows, chances are it's the Avery Fine Perfumery, the capital's newest haunt for lovers of niche scents. At the moment, only one of the displays responds to 'audience participation': it consists of a large plasma screen on which a pattern of billowing smoke is controlled by the movement of passersby. However, the plan is to showcase many more, similar ideas, including flowers whose petals open when someone stands before them. The aim of these attention-grabbing strategies is to make Avery a venue for a "21st century shopping experience", according to the organisers of the store's official launch, which took place on 5th October.