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    • New York Times

      by Published on 22nd August 2006 12:49 AM

      Think back to the last time you read about a new fragrance in the mainstream press. Chances are it was short and... well, 'nice'. On the internet it's a different story. Over the last five years or so, sites such as this one and MakeUp Alley have allowed their visitors to review fragrances in great length - positively or negatively. More recently, the ease and popularity of blogging have allowed more people to critique fragrances and be read by the public.

      The chances are though - if you read Basenotes or Now Smell This, you have a passing interest in perfume anyway. Joe Public doesn't read perfume blogs on her lunch break - according to her newspaper the latest fragrances all smell "great", "nice and fruity" or "will make your man go weak at the knees".

      So, while newspapers and magazines have been happy to critique films, theatre productions, art, books, restaurants, wines, music, laptops, mp3 players and more - the art of perfumery is left uncriticised by the mainstream press. Well, thankfully that's all about to change: The New York Times has just appointed America's first perfume critic...