• Recent Features

      Book Review – Essential Oil Safety Second Edition, by Robert Tisserand and Rodney Young

      Medical personnel routinely reach for the Physicians Desk Reference (PDR) book every time they ...read more

      ScentTrunk aims to make fragrance purchases easier for men

      Three students from Queen's University in Canada have launched ScentTrunk – a subscription ...read more

      Speaking with Antonio Alessandria in Milan

      During the last edition of Esxence (the perfume exhibition held last March in Milan) the ...read more

      Interviewing Mark Buxton (The Fun Edition)

      I arrive 15 minutes ahead of schedule at Roullier White, despite having battled my way through ...read more

      Addicted: 10 Years On and Still a Rambling Fragrance Junkie, or a Letter to Basenoters

      Dear Basenoters, Once upon a time I was bored at work and jonesing (North American slang for ...read more
    • Avon

      Perfume News
      Published on 18th June 2014 08:53 AM

      Tennis player Maria Sharapova will be the face of Avon Luck, two new fragrances for men and women. The Avon Luck scents "celebrate life’s good fortunes, amazing events and infinite possibilities."

      Perfume News
      Published on 17th April 2014 05:35 PM

      Avon's newest fragrance for women is Avon Femme. According to Avon, the fragrance "lets you shine like a star by adding a touch of feminine elegance to your every day"

      They continue:
      This glamorous and sophisticated scent evokes an elegant contrasting combination
      Perfume News
      Published on 20th September 2013 07:23 AM

      Avon have announced that Tron: Legacy actress Olivia Wilde will be the new face of their Today Tomorrow Always fragrance trio. The range was first launched in 2004, with ...
      Perfume News
      Published on 16th November 2012 01:08 PM

      Avon have announced that Fergie's third fragrance, Viva, which is due to be launched in February next year, will have an advanced preview on "Cyber Monday" (November 26th). Viva will be available to customers on this day only as part of an online exclusive beauty gift set. ...
      Perfume News
      Published on 3rd July 2012 09:08 AM

      Avon have announced that they are launching two new fragrances, Unplugged for Him, and Unplugged for Her. The scents are due to launch in October and November, via Avon catalogues and the website. Jon Bon Jovi is the face for the two fragrances.

      "Avon, and the Avon Foundation for Women, ...
      Perfume News
      Published on 17th May 2012 10:48 AM

      Coty announced on Monday that it was withdrawing its $10.7bn bid on Avon after two months of pursuit. In a letter to Avon's board, Coty chairman Bart Becht said "While we have waited patiently, Avon's Board has now had more than two months to consider whether to engage in discussions and permit us to conduct due diligence ... I find it remarkable that since we made our revised proposal, and despite repeated requests over the last 24 hours, no one from Avon's Board or management has been willing to speak with us ... your total lack of engagement with us leads us to believe that you remain reluctant to explore a friendly, negotiated combination on a reasonable timetable. Two months is enough. Consequently, as our deadline to begin discussions expired today, our proposal is withdrawn".
      by Published on 2nd April 2012 09:55 PM

      Earlier today Coty (the company behind Cool Water, J.Lo, Bottega Veneta fragrances and more) wrote to Avon's Board of Directors announcing that it has submitted a non-binding proposal to acquire Avon Products for $23.25 per share in cash in a mutually agreeable and negotiated transaction. The offer was later rejected by Avon who said that the offer "does not reflect the fundamental value of Avon and its global beauty care franchise".
      Perfume News
      Published on 27th February 2012 07:40 AM

      Avon are launching Forever - the latest fragrance in the Today Tomorrow Always series. The new fragrance contains notes of orange blossom, pink pepper and musk; and is fronted by Salma Hayek, who says "I know love can Forever surprise me, time and time again.".
      Perfume News
      by Published on 21st October 2011 07:52 AM

      This November, Avon are launching Step Into Sexy, an Oriental Floral fragrance for "the woman who aspires to be her most sensual self". Christy Turlington Burns is the face of the fragrance.