byPublished on 12th November 2010 10:58 AM
“I would love to have a perfume that says, ‘Perfuming yourself kills.’ I’d pay good money for it.”
Denyse Beaulieu possesses the ability to make statements that are provocative yet also respectful of other people's entitlement to their own opinions. That’s one of many reasons why her bilingual, Paris-based blog, Grain De Musc, has generated a loyal readership since she started it in May 2008. So it isn't surprising that when I ask her for her views on the increasingly vexing issue of IFRA regulation, she opts for a form of words that is firm yet relatively inoffensive. The specific question that prompts the above response is focused on packaging: can she imagine a time when perfumes will carry warning labels in the manner of cigarettes and products containing nuts?
"The industry will put out mineral water before that happens. The niche brands might do it, but not as an enforced thing. But I think the industry will put out Volvic before that happens."