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    • Denyse Beaulieu

      Features
      by Published on 28th February 2012 01:38 PM

      “I am a perfume lover trying to think through perfume, both in the sense of thinking the matter through, and in the sense that perfume is one of the language’s I use to understand the world”

      Perfume is a language that everybody speaks, whether they are aware of it or not. It is the language of times gone-by and places visited in the past, of lost emotions and beautiful moments. It speaks to us on a primal level and marks the poignant moments in our lives giving each and every one of us our very own scented history full of perfumed memories.

      These perfumed memories can be extraordinarily powerful, and in The Perfume Lover perfume consultant and writer Denyse Beaulieu (of 'Grain de Musc' blog fame) shares her most important olfactory memory, one that she professes to be “one of the most beautiful nights of my life”.
      ...
      Features
      by Published on 12th November 2010 09:58 AM

      “I would love to have a perfume that says, ‘Perfuming yourself kills.’ I’d pay good money for it.”

      Denyse Beaulieu possesses the ability to make statements that are provocative yet also respectful of other people's entitlement to their own opinions. That’s one of many reasons why her bilingual, Paris-based blog, Grain De Musc, has generated a loyal readership since she started it in May 2008. So it isn't surprising that when I ask her for her views on the increasingly vexing issue of IFRA regulation, she opts for a form of words that is firm yet relatively inoffensive. The specific question that prompts the above response is focused on packaging: can she imagine a time when perfumes will carry warning labels in the manner of cigarettes and products containing nuts?

      "The industry will put out mineral water before that happens. The niche brands might do it, but not as an enforced thing. But I think the industry will put out Volvic before that happens."
      ...